8 in 10 online stores fail. Check yours before you build it.
Describe your ecommerce idea and get an honest read on whether it holds up. On screen, in a few minutes.
Try the Assessment
It gives you a straight read, not the answer you want to hear.
Free. No email to see your result.
80%+
of ecommerce stores fail in their first year
70+
subjects in the Ecommerce Roadmap
10+
businesses built and tested over 30 years
Free
on-screen result, no email required
THE PROBLEM
The problems were there before the store was built.
A niche that looks clear until you find the operators who already own it. Margins that work on paper until fulfilment and acquisition costs arrive. A product everyone you know wants and nobody pays for. These are visible before a dollar is spent. The assessment looks first.
WHAT YOU GET ON SCREEN. NO EMAIL REQUIRED.
A straight commercial read on your specific idea.
An analysis of the commercial picture for what you described. The real strengths, the core tension, and the risk that matters most.
Commercial Reality Summary
Two to four sentences specific to what you described. The commercial dynamic at play for your idea. Any genuine strengths. The core tension that will determine whether this works.
Commercial Scorecard
Your idea rated across five dimensions: Market Opportunity, Margin Viability, Competitive Position, Operational Complexity, and Digital Readiness. Each rated Strong, Workable, Weak, or Unclear. The specific factor that determined each rating appears alongside it.
The Most Important Risk
One sentence. The single commercial risk that matters most for your specific idea. Not a warning that applies to every ecommerce business. The one factor most likely to determine whether this works.
What Would Have to Be True
Two to three conditions. Honest statements of what the evidence would need to show for this idea to have strong commercial ground. Not reassurances. A clear picture of what the argument for this idea actually rests on.
AFTER YOUR ON-SCREEN RESULT
Want the full picture? Enter your email.
We send two things immediately.
The full written assessment.
Goes deeper on each scorecard area. Names the competitors you're up against. The three biggest risks with the reasoning behind them. What you'd need to work through to give this idea the best chance.
The 70+ step Ecommerce Roadmap.
Every subject an ecommerce business needs to work through, in the right order. Why each one matters. What happens when it's skipped.
Both are free. No sales call. Unsubscribe any time.
HOW IT WORKS
From idea to commercial picture in four steps.
1
Describe your idea
One text box. Tell us what you're building, what you plan to sell, and who it's for. Include your website URL if you have one and we'll analyse it as part of the assessment.
2
Get your on-screen result
A commercial scorecard and summary appear immediately. Specific to what you described. No email required. No waiting.
3
Get the full picture
Enter your email on the results page. We send the full written assessment and the 70+ step Ecommerce Roadmap to your inbox straight away.
4
Know where to start
You have a commercial picture of your idea and a complete map of what to build, in the right order, before you commit significant time or money.
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BUILT ON REAL BUSINESSES
Thirty years of commercial experience. Built into a system you can run yourself.
Built on 30 years of running businesses, across mining, government, international consulting, and ecommerce. Real decisions with real consequences, not case studies read in a book. The same experience, including the expensive mistakes, is what the assessment is built from.
MARKET TIMING
The market has to exist now, not in theory.
Three businesses launched into markets that weren't ready. Online travel before people booked online. Ecommerce retail before mobile shopping had critical mass. The assessment checks whether real demand exists today.
MARGIN REALITY
Margins look different before fulfilment costs arrive.
The gap between gross margin and what actually reaches the bank is where most ecommerce businesses discover the commercial picture was wrong. The assessment checks this before a dollar is spent.
VALIDATED DEMAND
Interest isn't the same as people paying.
A product with a worldwide distributor and no buyers. A service people said they wanted and didn't pay for. The assessment is built specifically to tell the difference.
The full picture is on the About page. The system is what that experience produces when it's made transferable.
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The research takes four minutes. The alternative takes six months and most of your budget.
Every business that found out the hard way had the same moment before they launched. A question they didn't stop to answer. The assessment answers it free, before it costs anything.
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Free. No account required. See your result immediately.